How To: Styling Wax

Designed to create texture and hold while nourishing and revitalising hair with each use, our botanical-enriched Styling Wax is unlike other styling products on the market that use silicones, waxes, dyes, perfumes and other potentially problematic ingredients.

This is a multifunctional styling product that benefits your strands rather than coating them, weighing them down or leaving behind residue – all of which can lead to damaging buildup and dull-looking hair.

Enriched with rosemary and sage, this smooth, lightweight formula disperses evenly and easily throughout the hair, creating a sateen-shine and flexible hold that remains all day.

Which hair types can use the Styling Wax?

Our Styling Wax is suitable for all hair; we recommend the product based on your desired style rather than your hair type. It's for anybody looking to create a smooth, sleek look or enhance and define their natural texture, as it creates soft hold without that dreaded crunchy or sticky feeling.

How does it work on damp hair vs dry hair?

The Styling Wax performs whether applied to damp hair or dry hair. Simply apply to clean, damp hair and then blow-dry for a smooth look or air-dry for defined, frizz-free waves; curls or coils. When applied to dry hair, it also provides hold and tames frizz and fly-aways.

What are some common mistakes made with Styling Wax?

As with many scalp and hair products, a common mistake with the Styling Wax is using too much. A little goes a long way with our lightweight formula. Because of the high quality and concentration of ingredients, much less is necessary to achieve your desired look – especially compared to other styling products on the market.

What kind of looks can you achieve with this product?

We typically recommend Styling Wax to clients who want to enhance their curls and waves while keeping their strands hydrated, soft and bouncy. It’s also fantastic for creating slicked-back buns and ponytails, sleek looks with shorter haircuts, and high coifs.

• Enhanced Curls, Coils and Waves

To supercharge your natural waves or curls, apply the Hair Hydrating Crème or Weightless Conditioner to the lengths of your clean, damp, finger-combed hair. Next, take a small amount of Styling Wax and work it between your fingers before distributing it evenly through your strands. Gently scrunch your hair to define your waves further.

For best results, let your hair air dry naturally or, if you prefer, use a diffuser on a low setting.

• Straight and Sleek

To achieve a straight and sleek hairstyle, first apply the Hair Hydrating Creme (which doubles as a heat protectant) to clean, damp hair. Next, take a small amount of Styling Wax – again working it between your fingers before distributing it through your strands. If necessary, add a tiny bit extra to the sections of hair you feel need extra control and shine.

Then gently blow-dry your hair on a low setting, using a large round brush.

Optional: For super-straight strands, once your hair is completely dry, section your hair for a more manageable styling process. Glide your flat iron – also on a low setting – through each section slowly and evenly to achieve a high-shine finish. (And always consider our tips for using hot styling tools.)

• Smooth and Slicked-Back

To achieve a polished slicked-back bun or ponytail, start by working a small amount of Styling Wax in your palms until it's warm. Apply the wax evenly throughout your hair, ensuring every strand is coated for a sleek, frizz-free finish. Finally, gently secure your hair into the desired style.

Optional: Add a touch more product to top of your completed look for even more hold and tamed frizz.